Original, distinctive and totally unique is what Fleurs NYC is all about. Jessy, owner and designer of Fleurs NYC has an amazing eye for style and design. She describes her style as “organic glam”, which hits the nail right on the head. I had a chance to chat with Jessy a little bit about her company and all things floral and loved what she had to say!

Zenadia Design: How did you get started in the floral design industry?
Jessy @ Fleurs: I was teaching English in Japan, and the lovely people in my town forced a lesson on me by a nationally recognized ikebana instructor. I had no interest at all, and tried to put it off many times! But after a while, I began to realize that I was being rude, by declining- so I relented, and found it to be life changing!

ZD: Your designs are so cutting edge and stunning! What inspires your creations?
J@F: Thanks for that compliment! Well, I am inspired mostly by my brides. I ask them to come to my consultations with pictures that show the vibe they are trying to have for that day. I ask them how they want their guests to feel when they walk in the room- like a multi-cultural fantasy, like ABC Carpet and Home, or eco-chic like West Elm furniture, or country elegance like Martha Stewart. It is easy to get the feeling associated to an established brand- the word “Beautiful” can mean so many things to so many people.
So, that said, we find something in the photos that we find absolutely stunning, and build from there. And I love nature- so I try to use things that will inspire a natural feel, like driftwood, moss, branches.

ZD: What is unique about your company?
J@F: Not sure, really- there are so many wonderful companies! I think my style makes me unique. The brides that come to me like my style- organic glam!

ZD: Do you have a favorite wedding or floral arrangement you have worked on?
J@F: Yes, definitely, it was at the Altman building in New York City. We used lots of dogwood branches, nubby silk chocolate brown runners, lots of birch bark, creamy yellow garden roses! It was a space that is incredible- New York, chic- but needed warming, so we bought the outdoors in!

ZD: What is your best piece of advice to brides planning their special day?
J@F: Well, floral and décor wise, try not to get too attached to a particular flower. That one can be the one that breaks the budget! Instead, see what kind of feeling you would like to paint, and use a variety of materials to get that feel. So, instead of using a long container filled with peonies down the center of a banquet table, use a runner, roses, hydrangea, and a few peonies all in that color! The feel will be the same, and no one will notice!

Images 1-7 by Still Photography Images 8-9 by Lily Kesselman.

Thank you so much, Jessy, for sharing your thoughts and beautiful work with us today!!

Studio Stems, a floral design studio based in Utah, is all about innovative and fresh ideas. Their floral designs are the definition of chic, and all have a modern yet classic vibe about them. Audrey, owner and designer of Studio Stems, was more than happy to accommodate us with more information about Studio Stems and some beautiful images of her amazing work. So without further ado, lets get to know Audrey a little bit better!

Zenadia: How did you get started in the floral design industry?
Audrey: i have an entrepreneur spirit, at the tender age of 19 i decided to venture out and create some sort of design business because that’s what i was good at. i think with the creative area of my brain for the most part. a local wholesale flower warehouse was hiring for seasonal help at the time and it pointed me in the right direction as well as provided me a good education on flowers and their care. i started studio stems shortly thereafter and its been almost 10 years now.

Z:Your designs are so fresh and unique. Tell us a little bit about where you find your inspiration.
A: inspiration comes from so many different places, i would say first and for most it just flows from my brain as i try to create the mood my client wants at their wedding while i design for them, music plays a big role in this for me. i usually set out my books with simple pictures of every flower possible in front of me and i just start sketching away. the internet essentially puts the world at my fingertips, that’s helpful! but i also get inspiration in other artists work.

Z: What are some of your favorite flowers and colors to work with?
A: i have always said if i was to get married again myself i would be in a world of hurt because i know i couldn’t decide! so that being said i would say that mostly my fav color & color to work with is black. as for flowers, i always enjoy working with something i never have before, this is becoming hard to do these days though. i love calla’s in all their simplicity and i love using monochromatic designs.

Z: How are you able to work with brides on a budget who still want something unique and beautiful?
A: that’s the key – as long as the bride wants something unique and beautiful its absolutely doable, if the client is just a penny pincher and they don’t appreciate art then those are the budget clients i cant work with. its easy to create powerful yet unique designs with profound flowers and colors. a client on a budget needs to be willing to let me be creative and open to design options.

Z: When not creating beautiful floral designs, what might we find you doing?
A: well that’s easy in the winter no doubt you will find me snowboarding on a daily basis at least for a few hours! but family comes first actually and more than likely i am hanging with my 3 kiddos and hubby. i really look forward to enjoying my friends as well.

Thanks so much, Audrey! Now lets take a look at some of Studio Stems amazing work! Be sure to check out their website as well.