You may have been there as a bride. You see an invitation designers work online, fall madly in love with it, inquire and, shock, find out the price. Its lovely, but why is it so expensive?! You’ve found other invitations online for half that cost!
For most brides, planning a wedding is a new experience. Choosing flowers, selecting the right photographer, what’s an A and B list?! Ordering invitations is a new experience too, with many options. What a lot of brides don’t understand is why custom invitations cost so much more than ready to order invitations. This post is to hopefully give you some insight into the matter.
There are different levels of custom invitations, high end and low end couture studios that offer different ranges of pricing with, of course, different levels of quality and service. The biggest factor as to why custom work costs more…
Custom invitations take time. It takes time to design, time for revisions, and time to produce. That’s why you will notice the time frames on custom work are a lot longer than ordering out of a book. About 2-3 months longer! Designers spend an average of 4-5 weeks working on the design of your invitations. That includes the initial designs they send you, plus doing revisions. This is all considered “design time”, and could be charged in an hourly or flat fee. (See the entire process with Zenadia Design right here.)
Producing your invitations also takes time. At Zenadia Design, every invitation is produced in house by hand, allowing us to oversee production and ultimately deliver you with a perfectly crafted work of art. While some studios outsource their production, it’s still taking time, and will either be billed hourly, or as a flat fee depending on the complexity of your order. Most often, these “fees” are all lumped into the price you are seeing on the designers websites that’s leaving you having a minor heart attack.
“But,” you say, “some custom invitation studios charge more than others.” I’m glad you mentioned it. Studios can charge what they want based on how long they have been in business, the quality and type of materials and production methods they use, the complexity of their designs and so forth. Think of it in terms of cars. Honda makes a nice car for a decent price, but you get what you pay for in terms of ride, quality of materials and style. BMW on the other hand manufactures a luxury vehicle with a smooth ride, top of the line materials and styling.
High end invitation studios also pride themselves in service. Be sure you read reviews either on their websites, or places like wedding wire to see what brides are saying about their overall experience with the company you are interested in. At Zenadia Design, it’s all about creating an experience for our clients; something fun and memorable to make this step in their planning process a stress free, joyful time. Because after all, that’s what planning a wedding should be all about!
Whew, so if you’ve read this far congratulations, you’re now an educated bride! Hopefully you understand a little better why custom invitations cost more than ready to order invitations online.
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Stay tuned for other helpful posts in our ongoing series The Educated Bride.
All invitations by Zenadia Design.
Image #1 Michael and Anna Costa for Zenadia Design.
Image #7 Mary Jane Photography for Zenadia Design.